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Being first and being right are what we are taught in journalism school. Get the story right; get it on the air first — nothing more – nothing less.
What we didn’t have to account for was opinion and that’s where social media creates reporters out of everyone. On Thursday, the State Attorney’s office in Florida announced that no charges would be filed against Florida State quarterback Jameis Winston for the sexual assault allegations levied against him.
Decoding Reporter Speak: What is a VO/SOT and do I need a prescription for it?
One of my account executives walked into the office today with a look on his face that said he either drank bad milk or his favorite team just lost. Actually, it was neither. He walked into the office and said, what is a vo/sot? A reporter just responded to him and said he would do a vo/sot on one of our clients. It’s not a surgical procedure — but a voice over/sound on tape — I’ll get to that in a minute.